How to Choose Packaging for Cosmetic Products
At Wains of Tunbridge Wells, we have made a name for ourselves as a trusted wholesale supplier offering a wide range of cosmetic packaging solutions. Thanks to our experience of supplying premium solutions since 1963, we know a thing or two about beauty product packaging.
Below is a list of considerations any business should make when choosing the best packaging for cosmetic products.
Type of Product
Cosmetic containers should always be chosen based on the type of product. For liquids such as serums or toners, bottles are perfect. Alternatively, if you are packaging a face cream or body moisturiser, wide necked cosmetic jars are perfect.
It’s also not just the product category, but also the requirements of the product itself. For skincare items that include active ingredients, such as peptides and retinoids, more protection is needed otherwise quality will quickly deteriorate. The solution to this situation would be choosing amber glass as this material provides protection from light exposure.
As well as being a practical consideration, businesses can also use this as a way to assess competitor products. By understanding what skincare and cosmetic packaging is used for other products, companies can give their items a competitive edge with unique cosmetic containers instead of something that will get lost on the shelf in a sea of products.
Intended Brand Image
Beauty product packaging can make a big difference when someone is deciding what to buy. Be sure to always consider the shape, size and colour of cosmetic jars or bottles rather than focusing only on the printed label.
Sustainability
Businesses can also choose packaging based on its sustainability values. Sustainable cosmetic packaging is a huge selling point. Factors such as ease of recyclability and manufacturing processes can influence a green-minded consumer to buy a product.
Required Functionality
It’s also worth thinking about how the packaging will be stored and used.
When it comes to usability, suppliers should think about things like dispensing and preventing leaks. Matching functionality with the product itself means the best types of cosmetic bottles and jars can be selected. Examples include opting for spray closures for liquids, screw caps for thicker materials like moisturisers, and pumps for lotions. Furthermore, liquids like oils will require droppers as part of the skincare packaging.
Companies should also think about how customers will want to store products. Cosmetic jars are ideal for most creams and balms as they can be stacked easily on a dressing table or in a cabinet. Alternatively, hand lotions with screw caps are perfect as they can be thrown in a bag with no worry of leakage.
Product Protection
Finally, think about how much protection the product needs. Some cosmetics are more sensitive to light, heat, air or moisture, which can affect the formula and shorten its shelf life.
This is something to consider when choosing wholesale cosmetic packaging. If the products will be transported, you’ll also want packaging that is strong enough to protect them along the way and prevent them from arriving damaged.
Examples of Packaging for Cosmetic Products
At Wains, we provide a wide selection of packaging that’s suitable for a wide range of cosmetic products. This includes cosmetic bottles, such as glass bottles and cream cosmetic jars.
One example from our skincare range is our round dropper bottle. Ideal for use as skincare packaging, this lightweight bottle comes with an integrated dropper, making it a practical option for concentrated products such as serums and essential oils. The brown glass helps protect the contents from UV light, while the pipette makes it easy to dispense the right amount each time. Alternatively, this clear glass 250ml is often chosen for storing products such as gels, moisturisers, body butters, face creams, and balms. The size of the container is perfect for thicker products plus the wide opening means products can be easily used.
Larger glass bottles are also a great choice for cosmetics products, especially liquids as they tend to be sold in higher amounts. Products like cleansers and toners are sold in larger amounts as more of the solution is used each time by customers.
It’s also important to consider that certain closures can be used to transform how beauty packaging is used. For example, adding a pump spray mister to any bottle means the packaging is ideal for toners and mists.
Choose Quality Cosmetic Packaging from Wains
Hopefully you now feel informed on how to choose beauty product packaging. We have solutions available for all kinds of cosmetic products, from creams and lotions to moisturisers and spray toners.
Browse our collection or wholesale cosmetic packaging or feel free to contact our team for advice.